Japan’s tourism industry is drastically becoming a significant economic agent for the country. Yearly, there has always been an increase in the number of tourists in the country. This substantial impact was from over 3.6 billion people using social media worldwide, making tourism organizations in Japan choose to use SNS for their marketing needs.
SNS Boosting Japan’s Tourism
In Japan, tourism organizations link SNS with travel marketing; it can easily reach consumers or tourists. As the rise of social media continues, many tourists prefer using SNS to get Japan’s information, destinations to visit, and when to travel the country. It indeed created a way to connect and reach potential tourists around the world.
Pick the Right Platform
SNS platforms to be used for travel promotion depend on who and where in the world is your target market. Japan effectively used this factor and studied countries’ social media usage and digital landscape. For instance, most foreign tourists in Japan are Chinese, and in China, SNS like LINE, Facebook, Instagram, etc., are banned, making travel marketing impossible. However, since there is a wide range of platforms that share similar features and allow advertising in China, taking advantage of such venues would effectively reach the Chinese audience.
SNS and the Influencers
Due to Japan’s fascinating landmarks and culture, many have fallen in love with the country, including celebrities and influencers, which has led them to create content or promote Japan reaching millions of people worldwide. Youtubers Rachel and Jun became so famous for promoting and sharing their thoughts about Japan and its culture. Many of their viewers from other countries got so interested in Japan that made them study Nihongo (Japanese) or amazingly visit the country.
Tourism Marketing Efforts
For consecutive years now, Japan has been successful when it comes to its tourism industry. In this age of technology, Japan was able to cope, adapt, and use it as a potent tool in marketing their country. With around 31.9 million foreign tourists in 2019, it’s never a question of how SNS contributed to boosting Japan’s tourism for years.
Conclusion
In business marketing, social media should be your top choice. Additionally, in a bigger context, talking about a country’s tourism marketing, making the right content, and choosing an appropriate platform should be considered.
Do you have any questions about marketing or tourism in Japan? Please contact us!
References
https://www.nippon.com/en/currents/d00448/
BY LA