{"id":355,"date":"2021-02-02T04:00:00","date_gmt":"2021-02-01T19:00:00","guid":{"rendered":"https:\/\/yiem.co.jp\/en\/?p=355"},"modified":"2021-02-02T15:57:12","modified_gmt":"2021-02-02T06:57:12","slug":"japans-digital-marketing-trends-in-2021","status":"publish","type":"post","link":"https:\/\/yiem.co.jp\/en\/japans-digital-marketing-trends-in-2021\/","title":{"rendered":"Japan’s Digital Marketing Trends in 2021"},"content":{"rendered":"\n

For years, Japan has never spent much on digital marketing until recently. Now, we see a vast transformation in digital marketing across all industries in the country. This year, there has been an increase in the digital marketing budget among Japanese companies, which is expected to continue for the coming year, 2021.<\/span><\/strong><\/p>\n\n\n\n

Japan\u2019s Digital Marketing Trends in 2021<\/h2>\n\n\n\n

Many brands and companies now understand how digital marketing through social media and the internet have overtaken television, making it the leading medium for marketing. Japanese brands have been improving their online presence more, especially during this global pandemic, influencing the consumers\u2019 behavior.<\/span><\/span><\/strong><\/p>\n\n\n\n

Yahoo Japan Dominates Google<\/h3>\n\n\n\n

COVID-19 has been all over the news headlines in Japan, whether on a regular newspaper or online. This year, there has been a high number of Japanese people using Yahoo Japan as their top news source compared to Google, even LINE users. Thus, there is a high possibility to see a rapid increase of Yahoo Japan users in 2021.<\/span><\/strong><\/p>\n\n\n\n

Digital Transformation Continues Despite COVID-19<\/h3>\n\n\n\n

Due to the global pandemic, Japanese brands and companies have been making efforts and changes in digital transformation to reach and accommodate several consumers who are still working from home and those into online shopping. Though it’s not new among Japanese, however internet users are increasing, so brands should also cope.<\/span><\/strong><\/p>\n\n\n\n

Video Contents<\/h3>\n\n\n\n

The year 2020 has been a year full of different video content we see online. Like in 2020, video content will play a significant role in online activities among Japanese people in 2021. Thus, huge investments in online marketing and advertising will surely boost in the coming year, given that there was an increase in social media users and a decrease in television viewers.<\/span><\/strong><\/p>\n\n\n\n

Conclusion<\/h2>\n\n\n\n

Japan is into taking effective steps towards digital advertising and marketing. Trends will continuously change, but surely brands will be able to cope with these changes to reach hundreds and thousands of consumers worldwide.<\/strong><\/p>\n\n\n\n

References<\/p>\n\n\n\n

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Japanese digital marketing trends – what we forecast in 2021<\/a><\/blockquote>