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Author: yiem

Marketing in Japan can be quite a challenge because Japanese consumers are known to have the strictest product selection in the world but this does not stop attracting western companies for its massive commercial potential. So what are the factors that Japanese consumers look into? Things You Must Know About Japanese Consumers In this article, we will discuss 5 things you need to know about Japanese consumers so you will better understand what you’re about to do as an inbound business bringing your product in Japan. 1. Western Brands Doesn’t Mean Better Historically, Japan is heavily influenced by its neighboring countries such as Korea and China and is exposed to the Western and American cultural ideals. The wonderfully adapted to technologies and products with the influences of different countries but Japan remains strong in their identity so rather embracing a foreign concept or product, Japanese adapt and make a Japanese version with the inspiration from the foreign product. Japanese consumers are more picky and selective for foreign brands they accept. 2. Selective and Limiting Purchases Japanese consumers are said to be very strict and selective in their purchasing decisions. And one of the key factors of limited purchasing is due to the lack of space in Japan. Urban cities like Tokyo, have limited space and unused storage in Japan is uncommon. That’s why, Japanese consumers are hesitant to waste money and space and are hesitant to buy non-essential items. They are more likely to focus on few high-value items rather than on multiple inexpensive items. 3. Avoid Risk Unlike the western countries, Japanese consumers are more likely risk aversive in unknown or less popular brands where quality and details are not assured. To put it simply, they are more likely to spend more in famous brands where they are familiar with its quality rather than buying a less known, cheaper counterpart that the product claims has the same effects on the expensive ones. Gaining long-term trust and consistency in its quality is an essential thing to keep consumers loyal, especially Japanese consumers. 4. Distrust in Companies In Japan, trust in organizations and companies is vital or else it will not last long in the marketing industry. Due to Japanese opting to well-known brands, Japan ranks in one of the lowest in the Elderman Trust Barometer with the average of 37% meaning, brands and companies will find it difficult to build trust to new consumers. That’s where reviews, word of mouth came in. When trust in an institution is low, consumers will ask for reviews or testimonials about the product or the word of mouth. Being recommended by friends and family and getting a fairly good review will gain consumers trust gradually. 5. Education and Information If in some Western and American countries, technical information is a bore, however, Japanese consumers enjoy knowing the details and are keen to know the information of your product. So rather than simplifying your product and explaining the overall benefits, it would be more effective to convey information such as how it is made, how it works and how reliable it is. That way, they may be more likely to make a purchase. Conclusion What do you think about Japanese consumers? Do you know any ideas to make Japanese buy more to foreign brands? Let us know in the comments what may help foreign brands succeed in the Japanese market industry. References: https://www.humblebunny.com/marketing-in-japan-10-things-japanese-consumers/ https://www.wordbank.com/us/blog/international-marketing/marketing-to-japanese-consumers/
Japanculture

5 Things You Need to Know about Japanese Consumers

2021年3月17日 by yiem / 0 Comment

Marketing in Japan can be quite a challenge because Japanese consumers are known to have the strictest product selection in the world but this does not stop att...

5 Success Story in Marketing in Japan
SNSMarketing

5 Success Story in Marketing in Japan

2021年3月12日 by yiem / 0 Comment

Most of the new products in Japan failed. Moreover if it is a foreign and unknown brand. But these companies found huge success in Japan. Success Stories in Jap...

SAKURASAKURI
Japanesefood

“SAKURA SAKURI” Release

2021年3月11日 by yiem / 0 Comment

SAKURA SAKURI is released in Singapore!! Please visit our website for orders and more details. ⇨https://yiemshop.com

4 Pros of Japan's Healthcare System
Health

4 Pros of Japan’s Healthcare System

2021年3月10日 by yiem / 0 Comment

Japan has a high-quality healthcare system wherein all its residents are legally required to have their health insurance from their employers or sign up for nat...

4 Cons of Japan's Healthcare System
Health

4 Cons of Japan’s Healthcare System

2021年3月8日 by yiem / 0 Comment

Japan’s healthcare system is significantly impressive for many. However, it’s also not surprising that it is also facing challenges despite its successes. Japan...

Top 3 Must-Visit Festivals in Japan
Japanculture

Top 3 Must-Visit Festivals in Japan

2021年3月5日 by yiem / 0 Comment

It is undeniable to every country that celebrates festivals, especially to those sincere in rejoicing special moments, events, and through the benevolent show o...

3 Things Expats Need to Know Before Relocating to Japan
Japanculture

3 Things Expats Need to Know Before Relocating to Japan

2021年3月3日 by yiem / 0 Comment

Japan is typically a challenging destination for many given that the country has a high cost of living and different culture. However, a number of expatriates t...

YiEMFRIENDS
YiEM FRENDS

「YiEM FRIENDS」Let’s Solve Your Concerns Together!!

2021年3月1日 by yiem / 0 Comment

Thank you for waiting for our “First Event” of YiEM FRIENDS! We have finally started our new project, the title is… As a foreigner in Japan, We have some Troubl...

Popular Universities in Japan for International Students
Japanculture

Popular Universities in Japan for International Students

2021年2月26日 by yiem / 0 Comment

Many international students have been considering pursuing education in Japan. Most of them would say that many universities in Japan offer four-year bachelor&#...

SAKURASAKURI
Japanesefood

New Arrival “SAKURA SAKURI”

2021年2月24日 by yiem / 0 Comment

SAKURA SAKURI Yiem International lanuched “SAKURA SAKURI” (Matcha cream Gaufrette using Rice flour) We made from scrach with SNS followers.Please ch...

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